Google AdWords - Pay Per Click (PPC)

 

In an increasingly digital marketplace, pay-per-click (PPC) advertising empowers businesses to connect with motivated customers and drive rapid growth. As a leading PPC agency in Toronto, Raccoon Eyes Digital Marketing helps clients maximize their return-on-ad-spend (ROAS) with strategic Google Ads (formerly AdWords) campaigns.

 

 

 

Pay-per-click ads, also known as cost-per-click (CPC) ads, refer to sponsored listings businesses can purchase to appear at the top of search engine results pages. When a prospective customer searches for products or services, paid search ads often show above or alongside organic search results. 

 

The defining characteristic of PPC advertising is that an advertiser only pays the search engine when someone actually clicks their ad, hence the “pay per click” billing model. This means search ads can generate web traffic and business leads without any upfront costs or risk.

 

Google Ads, owned by search leader Google, makes up majority of today’s PPC market. Over 3.5 billion searches occur on Google every day from people seeking out products and services to purchase. Pay-per-click advertising allows companies to put highly targeted, relevant ads in front of these ready-to-buy Google searchers.

 

 

There are many advantages to investing in pay-per-click advertising, especially on Google Ads:

 

– Immediate Exposure: Ads can go live within minutes, letting businesses reach searchers right away.

 

– Targeting Options: PPC campaigns can zero in on specific keywords, demographics, locations, devices and more.

 

– Increased Site Traffic: PPC consistently drives significant volumes of website visitors.

 

– Measurable ROI: With clear analytics, advertisers can optimize based on valuable conversions.  

 

– Flexible Budgets: Pay only for the clicks received within total budgets set. Scale up and down as needed.

 

– Brand Awareness: Paid search bolsters visibility and trust during buyer research journeys.

 

While PPC can deliver rapid results, maximizing ROAS requires calculated management by PPC specialists.  

 

 

As an award-winning digital marketing agency with over a decade of pay-per-click expertise, Raccoon Eyes has developed a proven, performance-driven approach to PPC.

 

Our Google Ads management process focuses on:

 

1. Comprehensive Auditing 

2. Goal & Budget Planning  

3. Granular Audience Targeting

4. Keyword Research & Organization 

5. Powerful Ad Copywriting  

6. Landing Page Optimization

7. Regular Split Testing 

8. Robust Analytics Tracking

9. Ongoing Optimization

 

This structured methodology enables us to align campaigns to business KPIs while outsmarting competitor ads. Detailed analytics provide clear campaign transparency on spend, clicks, conversions and more.

 

The Raccoon Eyes PPC team stays on top of constant changes with Google’s algorithms, ad formats, targeting and pricing.

 

Our certified experts hold credentials including Google Ads Search Certifications, Google Analytics Certifications and more. 

 

 

Raccoon Eyes manages AdWords campaigns generating over 30X ROAS across verticals like healthcare, legal services, ecommerce, B2B software, retail and real estate. 

 

For example, our Google Ads work for a Toronto plastic surgeon drove over $385K in revenue in just 12 months through targeted paid search coupled with optimized landing pages. Historical legal firm Gowling WLG trusted Raccoon Eyes’ PPC management to increase conversions by 5X year-over-year.

 

Ready to unlock your online growth potential with strategic Google Ads?

 

Contact the pay-per-click specialists at Raccoon Eyes Digital Marketing for a complimentary PPC assessment identifying key opportunities for your business.